‘Do one thing at a time, as beautifully as possible.’
Thom Barnett AKA Mamnick is a fine arts graduate turned entrepreneur, creating fine products manufactured in the UK and Japan. He dabbled in buying and selling of vintage clothing but when he couldn’t find a shirt which was of the quality and design he wanted, he set out creating his own and labelled them Mamnick.
They sold well. He made a few more pieces which also sold out. Thom evolved from selling a few pieces to a full clothing range. Mamnick had begun and was selling out regularly.
Mamnick is a brand inspired by the Peak District but its story also has roots in Japan. Thom sold some of his first shirts in Japan with two Japanese friends who encouraged him to start Mamnick. Today, the brand’s flagship store is in Tokyo.
‘If they weren’t willing to help, then Mamnick would be little more than a logo festering in my head.’
Despite its international connections, Mamnick’s roots lie deep in South Yorkshire. Thom’s shirts are made a stone’s throw away from where his Grandad grew up. A family community where every weave and stitch has a story – it’s this family of people with their craft and workmanship that are very much part of the brand.
Thom’s inspiration for Mamnick comes from his home city of Sheffield and the surrounding Peak District. The industrial cutlery and steel manufacturing heritage of Sheffield coupled with the famous peaks drives the direction of his products. His clothing is individually named after distinct locations in the surrounding area, providing a wonderfully northern rural background to the range. The accessories include the iconic stainless steel chippie fork. These roots have led to projects with Clarks and Rapha, with both brands looking to channel Mamnick’s authenticity.
‘I just like riding my bike, I don’t like to get too busy. I’ve curated my own brand, and it frees up my time.’
Thom has taken his time to forge a successful brand and lifestyle, at his own pace. He makes what he likes, where he likes, and distributes his shirts across the world. He makes beautiful things in beautiful places and has made his own fantasy, reality.
For many, his life may seem like a fantasy. But for Thom the answer is clear. It’s about choosing your own personal priorities and for him, that means getting out on his bike.
‘Don’t sell all your time for money.’
As Dr. Seuss once said: ‘Fantasy is a necessary ingredient in living, it’s a way of looking at life through the wrong end of a telescope’.
To fantasise is to push yourself into a playground where your mind runs free, unbothered by rules and expectations. In the realm of fantasy, there are no right or wrong answers, only the possibilities of what can be.