Frankly, Green + Webb
‘To focus your curiosity effectively you need the right question not the right answer.’
Lindsey Green AKA Frankly, Green + Webb works with cultural organisations all over the world. With offices in the UK and USA working with a wide range of great organisations from the Science Museum to Tate, the Van Gogh Museum to the V&A, Scottish Ballet to the Metropolitan Museum of Art and many more.
‘As humans we are all curious. In order to use it usefully we have to take care of it and shape it.’
Frankly, Green + Webb projects often begin with questions about how cultural organisations – such as museums, galleries and performing arts companies – can be more effective at helping people make sense of the world around them.
‘In museums terms that is letting people know it’s okay not to know stuff.’
These places, like many sectors, are feeling the impact of digital technologies, changes in audience attitudes and behaviours and reduced budgets. Lindsey helps these unique institutions understand what’s at the core of the challenges they face and design different ways to make the experiences that help their audiences to learn, be inspired and be curious.
Having that ability to feel safe and confident gives people the courage to learn and create new experiences. Frankly, Green + Webb creates lean back moments as well as lean in moments. They create passive experiences as well as active experiences. They want to send people on a journey where they can rest, process and reflect.
‘There is always a moment when the most effective thing to do is to do something else.’
We need to recognise and nurture those step away moments. It’s important to take these moments in our own work life. Focus the question to something that is relevant and achievable for you. To create a safe place to explore into and keep motivated at the most challenging times.
‘It’s part of our evolution to keep being curious about things.’
Curiosity is many things – a trait, a mindset, and a skill. To wonder about the things you don’t know and to actively fill those gaps with knowledge is to consciously enrich your life.
It’s also the secret sauce for creativity. Curiosity silences ego and encourages us to ask why. By constantly asking why we keep the channel open, allowing inspiration, perspectives, and ideas to mould our work and ourselves. The more you practice being curious the more opportunities abound.